Marketing

In the health and fitness industry, I admittedly broke through obscurity with my expertise in training and nutrition. In the beginning, I definitely didn’t have anywhere near the marketing skills…

There I was, smiling ear-to-ear at a Gold’s Gym in London, Ontario where my first job ever in the health and fitness industry was. Unless you count me working in…

I’m going to bet that you got into this industry because you wanted to help people become the best versions of themselves. In almost all cases, fitness professionals (before they…

In this article, I want to offer you some great ideas that are immediately actionable that you can use in order to keep clients motivated for extended periods of time…

When you’re selling anything in this industry you have to always keep in mind that people aren’t price sensitive, they are value sensitive. If they don’t perceive that the value…

I am going to keep today’s article very short and very simple because it’s something I want you to remember forever. People don’t buy features, they buy feelings. Every single…